What does Think Pink Belgium do ?
Think-Pink is the name of the national breast cancer campaign in Belgium. The non-profit association was founded in 2007 by Heidi Vansevenant and is mainly active in the context of sensitization and raising awareness among women. The organization also provides financial support to breast cancer patients through their own funds. In 2014, the SMART fund for scientific research in Belgium was also started. Breast cancer is the leading cause of death among women over 35 in Belgium. An average of 7 women die of breast cancer every day. According to WHO figures, no more breast cancer is detected anywhere in the world than in Belgium.